Needham Market FC

Brand guidelines.

A short reference for keeping Needham Market FC looking and sounding like one club. Use these guidelines for matchday graphics, sponsor materials, social posts and print.

The Crest

Our primary identity

The greyhounds crest is the heart of the brand. Always give it clear space, keep it legible, and use the full-colour version wherever possible — on cream/light or on the dark ink background as shown.

DoKeep clear space around the crest · use official colours · scale proportionally · place on cream, white or ink backgrounds.

Don'tStretch or distort · recolour or add effects · rotate · place on busy/low-contrast backgrounds.

Colour Palette

Red, cream & ink

Marketmen Red

#C8102E

Deep Red

#8B0A1F

Ink

#1B1B22

Bloomfields Cream

#F4EFE3

Surface

#FBF8F1

Red is the signature, used boldly but sparingly for impact. Cream is the everyday background; ink is the primary text colour. Keep plenty of breathing space and strong contrast.

Typography

Three typefaces

The Marketmen

Anton — headlines & big statements (uppercase).

one community.

Fraunces Italic — accent words inside headlines, used for warmth.

Body copy is set in DM Sans — clean, friendly and highly readable across the site and print.

DM Sans — all body text, labels and UI.

Voice & Tone

How we sound

One club, one community. Proud of the Marketmen and Bloomfields, welcoming to everyone, and rooted in Suffolk. Warm and human — never corporate.

We areProud · community-rooted · inclusive · down-to-earth · ambitious.

We're notCorporate · boastful · exclusive · stiff.

Signature phrases:

One Club, one community The Marketmen Bound by one badge Est. 1919 · Bloomfields

Photography

Real Bloomfields

Use genuine club photography — Bloomfields, the stands, matchday and academy — with natural light and the red/black/cream palette coming through. Favour authentic, atmospheric images of players, supporters and the ground over stock imagery.